Jared is the founder and President of goPerformance Franchising, LLC. He opened the original goPerformance® facility in fall of 2006 after 12 years of operating traditional style health clubs.
His love of fitness and strength training began early and were a result of training for sports in high school and college. After college, Jared turned to bodybuilding to fuel his passion and need to train "for a goal". His love of the gym atmosphere soon led to a career in health club management. Jared has been involved with many health club chain and franchise club openings, and has held management roles in a number of typical big box fitness centers. He has worked as a consultant, providing services to a number of club chains and independent club owners in the fitness business. During his many years of operating clubs, consulting, and running a personal training & nutritional coaching business, Jared maintaining his passion for fitness by continually studying new training and nutritional techniques to better his own personal fitness level, as well as working with other fitness enthusiasts to further their physique and performance goals.
It wasn't until Jared began to re-incorporate more of his athletic training regimen, and was introduced to a style of training emphasizing movement rather than the isolation of muscle groups, did he realize what this industry was missing - a multi-dimensional training style which offered a style of movement used for sports, but integrated exercises which engaged more muscle groups, increased core strength, and improved endurance.
Jared's desire to learn more about this type of training led him to a career with a commercial fitness equipment manufacturer whose business was founded on the philosophies of functional strength training and exercising in a manner which mimics real life movement patterns. This new career path allowed him to meet many professionals in the fitness industry and helped to clarify his vision for a new, untraditional fitness facility: A concept club that integrated the latest in fitness and performance training techniques, yet was scalable for any individual, whether seasoned athlete or beginner; training performed in a clean, convenient, and intimate atmosphere under the guidance of fitness professionals... and goPerformance@ was born.