goPerformance® was born as a direct response to the many new health and fitness clubs which opened, but then simply followed old-style business practices and offered a cookie cutter approach to fitness. These clubs offered an overabundance of traditional machines. There was little emphasis placed on member involvement, but rather, their focus was on achieving results through an endless series of repetitious, often boring exercises, promoted as the most efficient way to exercise.
Jared Kuka decided it was time to open a new type of facility. A hybrid which would bridge the gap between traditional health club and advanced training facility. The original goPerformance opened in Nashville Tennessee in 2006. It was designed to offer the latest in fitness and performance training in a single facility which would provide guidance, convenience, and an intimate atmosphere dedicated to introducing clients to new, more efficient methods of exercise in order to keep them engaged in their workout regimens, whether training for health, image or sports.
"Our goal is to simply provide an intimate atmosphere that would introduce all types of fitness levels and individuals to what we feel is a 'better way to exercise and train for results' whether for sports, aesthetics, or well-being. We want our clients to be 'entertained with fitness' in a manner that keeps them involved in fitness and sports, and continue to live an active lifestyle well into their adult lives. A clean and convenient facility with the professional guidance that allows them to progress as they improve their fitness levels, thus keeping them involved with the clubs staff and programs. Our goal is more than just creating a new member, it’s to create a new lifestyle through our philosophies of exercising, nutrition, and taking care of their bodies as part of our facilities and programs."
It didn't take long for other fitness professionals to take notice of the goPerformance concept. Jared started to receive inquires and requests concerning licensing opportunities. There was a keen interest among fitness professional to open their own facility, to share in the philosophies and to receive the necessary support to operate a unique yet successful business in a competitive industry. So after licensing the concept in six cities, goPerformance Franchising LLC was formed to create a support structure for its franchise owners and to help expand the goPerformance brand across the country.
